ZTE

Blade Q Maxi video


A promotional video that’s effective and impactful to enhance the ZTE marketing campaign and resonate with the target audience.


Challenge

ZTE UK, which aims to become a top-3 handset provider in the UK and Europe, asked Oculus to create marketing materials for the Europe-wide launch of the Blade Q series smartphones. For the top-of-the-range ZTE Blade Q Maxi (with a large bright screen that maximises video and picture viewing), ZTE asked us to produce a video for its YouTube channel and as a promotional tool at events. The target demographic primarily was those that are brand and market aware but with a limited disposable income, for example 16–19-year-olds.

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Solution

Aware of the importance of advertising in driving demand in this marketplace, Oculus devised the ‘Express Yourself’ campaign, mirroring the customer positioning with strong visual messaging – a design rationale underpinned by full understanding of the product and customer profile. After storyboarding, we completed the animation and added a punchy soundtrack to complement the eye-catching visuals, creating a promotional video that’s effective and impactful and resonates with the target audience. We have been able to adapt ‘Express Yourself’ successfully across other Blade models to produce videos for other Blade family smartphones.

  • ZTE Blade - Qmaxi video
  • ZTE Blade - Qmaxi video
  • ZTE Blade - Qmaxi video

“The materials have great impact. Thank you and your team very much for your excellent support of our business!”

ZTE