Now was the time to get the Drag-n-Vu name out there, focusing on developing channel partner relationships, but with the end user in mind.
Network Critical is a leading designer and manufacturer of network access solutions, with a global presence via its network of channel partners. Oculus had already been updating the brand and designing and building a new website and were then asked to help promote its innovative Drag-n-Vu technology, which automates the network configuration process, bringing the average configuration time down to a few minutes. They had told us that they wanted to be perceived as educators: being knowledgeable, yet approachable and having a trusted partner status. Network Critical’s existing marketing was virtually non-existent – they knew they needed to remedy this, and quickly.
With the website live, now was the time to get the Drag-n-Vu name out there, focusing on developing channel partner relationships, but with the end user in mind. We needed to come up with relevant yet upbeat creative, reflecting Network Critical’s ‘new’ personality and making the audience smile. Our strong marketing video concept featured Drag-n-Vu as freeing up time and budget so IT managers could spend time worry free, relaxing in their swan pedalo, confident their business is in safe hands. The video now features on Network Critical’s home page and they have asked us to develop the swan pedalo concept for an e-mail nurture campaign.
“I asked for something different and you gave me a swan pedalo – love it! You moved our marketing from under the bush to #BOOM!”