We wanted to target businesses struggling with unmanageable information. Oculus’ expertise was just what we were looking for.
Kofax wanted to make organisations think about the time they were spending sorting, filing, searching for and retrieving documents – and to show that there’s a smarter way: the Kofax way. The structured, integrated lead-generation based on the question: ‘Why automate information capture?’ would target finance leaders, IT leaders and customer service leaders across EMEA.
Over three months we devised a campaign that took a fresh look at Kofax. We delivered the creative, helped prepare copy, shot video case studies, photographed actors, cleansed and managed databases, produced direct mail items and emails, and built a multilanguage microsite. In short we came up with a multiphase intensive, integrated ‘Why Listen?’ campaign to show that there’s a smarter way of managing data: the Kofax way.
“It is killer. This is exactly the kind of thing I had in my mind’s eye when we met Oculus. Great job to both of you and to the team!”