Helping to position K3 CRM’s new identity through a portfolio of event materials and channel feeds support
ChallengeK3 CRM, a division of K3 Business Technology Group PLC, is dedicated to the implementation of Microsoft Dynamics CRM across industries, with a particular focus on the manufacturing, distribution and retail sectors. Following Oculus’s successful rebranding of K3 CRM’s online presence, we were asked to continue the journey by rolling out the new brand style and language into a suite of experiential materials for events, including an attention-grabbing presentation. The first requirement to ensure cross-media coverage was for material for K3 CRM’s ‘Bringing Customers Closer’ event at the Microsoft Campus in Thames Valley Park, Reading. Download case study.
SolutionTo firmly position K3 CRM’s new identity, we developed a portfolio of materials, including: pop-up banners; handouts; a landscape-driven presentation in Prezi; and an event page on the corporate website (featuring event photography). Oculus also attended the event in an official photographic capacity, capturing the people, the location and, importantly, the buzz of the event, and giving K3 CRM scope for ongoing promotional activity. Channel feeds through the K3 CRM social channels and PR streams also gave maximum momentum for PR and seeding activities. Over 90% of attendees said that the day completely met or exceeded their expectations (see http://k3crm.com/k3-microsoft-event-creates-a-buzz/).
“Thank you – you’re a SUPERSTAR!”