A video featuring animated caricatures supports the Aston Mead brand and creates instant standout in a cluttered marketplace.
Oculus has worked closely with award-winning home-counties estate agency Aston Mead, rebranding the company to help create standout in this fiercely competitive sector. This ambitious company is always looking for impactful ways to engage with its audience and was keen to hear any ideas we had to strengthen and consolidate its position as one of the most effective and open estate agencies in the region. One of our suggestions was video. This is becoming increasingly popular with our clients, is a very effective way of reaching potential customers and offers good return on investment.
The Aston Mead team loved the idea when we suggested they could benefit from the immediacy of the video format. When designing and storyboarding, we focused on promoting Aston Mead as approachable, straight-talking and helpful, using animated caricatures to highlight the potential pitfalls of choosing the wrong estate agency. To support the simple vector-based style, our copywriters supplied strong messaging to grab visitors’ attention and reinforce Aston Mead’s working ethos, which is underpinned by mutual trust and integrity. The video now features on the home page of the Aston Mead website and on its YouTube channel.
“Really like this… video hits the spot. Well done!”