Adobe

Integrated Campaign


The campaign needed to be engaging and thought-provoking, working across offline as well as online materials.


Challenge

Adobe, a global leader in digital marketing and digital media solutions asked Oculus to design and build an integrated lead-generation campaign to promote Adobe Marketing Cloud – a complete toolkit of digital marketing solutions. The campaign needed to be engaging and thought-provoking, working across offline as well as online materials. It also needed to facilitate data capture, specifically details of executive-level decision-makers as well as encouraging downloading of campaign-related assets.

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Solution

For the digital journey theme, we created a spherical “Adobe red” maze image. Initially, all targets received an email encouraging them to visit the campaign website featuring an animated maze, gated free assets and a digital maturity benchmarking tool. The 500 top-level leads also received a branded mobile phone charger. For the second phase, landing page visitors were invited to take one of four pathways leading to downloadable assets. We also introduced an initial outreach programme and a “Tweet to Win” mechanic to extend the campaign reach. This year-long campaign is continuing to generate a significant number of high-value leads.

  • Adobe - Digital Journey 1
  • Adobe - Digital Journey 2

“Creative and interactive, you constantly deliver more than I ask for and you never let me down – you meet every deadline, however tight, with exemplary attention to detail.”

Adobe