social media

20Jan

A challenge for all your socialites…..

“I don’t believe in social media”. “Social media is flippant”. “My clients don’t use social media”. “Social media isn’t relevant to MY industry”. These are a handful of the most common responses to my daily, evangelical advances...
17Jun

Twitter goes into retirement

For those who are unaware, Twitter retired its original REST API (v1) on Tuesday 11th June (yep, that was last Tuesday). What does this mean…? Well, you can read the details in all their technical glory here on Twitter’s website. For...
14May

The consumerisation of B2B

In recent times, the landscape of B2B marketing has seen a move towards using more consumer-style techniques in order to achieve resonance with B2B audiences. The rise of social media has partly been responsible for this by giving B2B marketeers a new...
27Mar

Is online shopping killing the high street?

While many high-street shops struggle to meet the cost of rent and business rates, online spending in the UK has more than doubled in the last five years. In 2007 online spending was just 3.6% of all retailing, in 2012 it was 8.1%. The UK spent a staggering...
14Feb

Antisocial Media

Facebook, Twitter and whatever other channels we choose to interact with our friends and families have changed the face of communication in the last few years. But is this constant broadcasting of our activities enhancing our lives and reinforcing relationships,...
31Jul

ZTE Grand X smartphone launch

ZTE Corporation is the world’s fourth-largest mobile phone manufacturer. To increase its UK market share, subsidiary ZTE UK launched the ZTE Grand X, an affordable smartphone with a gaming experience rivalling that of a console. ZTE wanted an agency...