marketing

11Mar

it is #discomfort

The art of taking yourself away from your comfort zone to do something new, something better. An important mantra, and one to reap rewards from. In terms of marketing, very important. Today we live in a ‘always on’ society, smart phones, desktops,...
20Jan

A challenge for all your socialites…..

“I don’t believe in social media”. “Social media is flippant”. “My clients don’t use social media”. “Social media isn’t relevant to MY industry”. These are a handful of the most common responses to my daily, evangelical advances...
16Oct

Jambo!

Just back from an amazing couple of weeks in Tanzania – fabulous place, lovely people (apart from the touts at the ferry terminal). We flew to Dar es Salaam but after that travelled by road and ferry, so got a real feel for this amazing country…...
09Oct

WordPress Security (Part one: Basics)

Whether your company owns a huge banking website or a one-page information website, you’re vulnerable to hacking. To some, hacking is just an amusing game to prove to themselves and others how smart they are. But many instances of hacking are...
24Sep

Knowledge is power – and analysis comes in pretty handy, too

Having finished my Master’s degree in International Business & Strategy at the reputable Henley Business School and with five years’ experience in Media and Sales & Marketing roles, I was looking to add a finishing touch to my skill...
16Sep

Data is Key: Part 2

When you’re planning a marketing campaign, it’s crucial to consider lead data usage: how the data is going to be used, presented and updated or how newly identified lead records are going to be managed! Let’s take a look at each of these...
16Sep

One student’s not so lazy, hazy, crazy, days of summer

Guest post by Darcy Lamptey Summer time for most students like me is when we get to relax – away from the worries of deadlines and essays. But it’s also a time when students are trying to find experience in order to gain a foothold in their...
20Aug

Stand and deliver!

We helped Tracker put together a stand for the four-day Festival of Speed at Goodwood – the world’s biggest event for petrol heads. There’s an event coming up and you know that nearly everyone there will be interested in your product…...
20Aug

The 4Rs: PR, RoR and HR!

Managed by Linda Bloor It's a wrap! PR If you’re in London during the next year, look out for the eye-catching artwork that’s now motoring around London on five black cabs, all featuring the call to action “Call us and quote TAXI...
17Jun

Twitter goes into retirement

For those who are unaware, Twitter retired its original REST API (v1) on Tuesday 11th June (yep, that was last Tuesday). What does this mean…? Well, you can read the details in all their technical glory here on Twitter’s website. For...