business

16Sep

Data is Key: Part 2

When you’re planning a marketing campaign, it’s crucial to consider lead data usage: how the data is going to be used, presented and updated or how newly identified lead records are going to be managed! Let’s take a look at each of these...
14May

The consumerisation of B2B

In recent times, the landscape of B2B marketing has seen a move towards using more consumer-style techniques in order to achieve resonance with B2B audiences. The rise of social media has partly been responsible for this by giving B2B marketeers a new...
07Mar

Data is key, part 1.

Finally, the brief’s been signed off and we’ve received the purchase order, now the fun starts! We have to produce a new marketing campaign to increase sales, the campaign must direct customers to the sparkly new website we’ve designed...
15Jan

Is print really dead?

The digital vs print debate has been raging for a while now, so I thought I'd throw a few of my thoughts into the mix. Like most creatives who've been involved in the industry before the world went digital, I spent my early years as an Art Director...
11Jul

Who or what influences your decisions?

Originally posted by Tracy Walker Who do you trust online? Is it brands, your friends, members of your community? Who influences you in what you buy, endorse, follow or like? Would you prefer to be guided by a search engine algorithm from Google or by...
05Jul

Cost vs. Value – short-term thinking… long-term harm

Originally posted by Marc Price Okay, first off I need to apologise if this turns into a rant… I’ve seen a number of clients and prospects over the years try to screw down costs, but never more than recently.  I’m starting to wonder...
28Jun

Virtual reality on your phone… well, kind of…

So we all remember the early days of Virtual Reality (VR) right?  Those bold claims that before long we’d be donning headsets that delivered an electronic world to our senses almost indistinguishable from reality… Well, okay… we’re...