Solutions with insight

At Oculus, our marketing solutions cover the full range required to deliver successful integrated marketing campaigns. We take your marketing objectives and map out the most effective set of services to meet your needs.

Content Marketing

Email marketing
Email marketing helps you extend customer value over the lifetime of your relationship by allowing you to adapt offers rapidly and personalise messages cost-effectively, making for more profitable conversations. Let our experts employ best-practice tactics to give you the results you really need.

Integrated campaigns
With a plethora of marketing media for your audiences to use, how do you ensure they’ll see and respond to your message? Integrated marketing campaigns. They yield many times the value of a standalone communication, so they’re the perfect way to get the most from your budget. And did you know, response rates to emails sent after direct mail are several times higher than without DM?

Literature
Whatever you need to produce – from brochures and magazines to manuals, information packs and product sheets – we provide an end-to-end service. Our copy team will research, interview and write captivating, persuasive content that can be delivered in most European languages.

Video and animation
It used to be that a picture painted a thousand words. Now it’s a digital world and video is increasingly the medium of choice. Our videos and animations get higher click-throughs from ads and increase engagement and recall on websites. That’s brilliant for brand equity, but can video drive up DM response? Yes – and we can help you do that too.

Websites and CMS
Websites are a staple of marketing, but in the mobile era are they perfectly optimised? From small websites on WordPress to corporate sites on the Kentico CMS and eCommerce portals, we are as driven by the user experience as we are by how they look and how they read. So talk to our digital guys about designing your website for the future of mobile.

Creative and Design

Above the line (advertising)
There’s nothing like big bang advertising to drive awareness. Which is why we work with local and national newspapers, magazine publishers and out-of-home display networks to plan your campaigns, ensure maximum exposure and deliver long-lasting impact.

Branding
It takes a tonne of insight and a sprinkle of genius to launch a new brand. Just as well you have access to our planners and creatives. They’re extremely experienced in developing the key ingredients of a successful brand: logo, guidelines, and company profiles. And if you’re refreshing your brand, a new tone of voice may be in order? Consider it done!

Digital design
In digital, one size does not fit all. So we design for the widest range of devices and browsers, blending creative with brand requirements to deliver stylish results that are easy to use.

Events
Wish every event could be a roaring success? Our team will make it so. From stand design to giveaways, intriguing invitations to promotions, we guarantee you won’t go unnoticed. But that’s not the end of the story – with on-site data capture, you’ll maximise ROI and bring real business value to every event.

Literature
Whatever you need to produce – from brochures and magazines to manuals, information packs and product sheets – we provide an end-to-end service. Our copy team will research, interview and write captivating, persuasive content that can be delivered in most European languages.

Video and animation
It used to be that a picture painted a thousand words. Now it’s a digital world and video is increasingly the medium of choice. Our videos and animations get higher click-throughs from ads and increase engagement and recall on websites. That’s brilliant for brand equity, but can video drive up DM response? Yes – and we can help you do that too.

Digital - Online

Digital design
In digital design, one size does not fit all. So we design for the widest range of devices and browsers, blending creative with brand requirements to deliver stylish results that are easy to use.

Integrated campaigns
With a plethora of marketing media for your audiences to use, how do you ensure they’ll see and respond to your message? Integrated marketing campaigns. They yield many times the value of a standalone communication, so they’re the perfect way to get the most from your budget. And did you know, response rates to emails sent after direct mail are several times higher than without DM?

Lead generation
Is keeping your sales teams happy and feeding the top line keeping you up at night? Well, now you can rest easy. We regularly create, deliver and optimise lead-generation, lead-nurture and lead-scoring campaigns that deliver results.

Mobile apps (iOS and Android)
Wish you better understood your audiences? Mobile apps are the way to go if you want to deliver more value to your customers and get inside their heads. Our digital teams can help by building native and non-native apps on a range of mobile operating systems, including iOS (Apple), Android (Google) and Windows Mobile. Now you can start a more relevant customer conversation. Ready to go?

Responsive mobile websites
When your audiences are on the move, contact with your brand must be easy, fast and enjoyable. Consequently, all the websites and landing pages we build are ‘responsive’. Their layouts rearrange dynamically for a brilliant user experience whatever screen type they are using – from desktop to phone. That’s more brand engagement, more loyalty and more value for you!

Websites and CMS
Websites are a staple of marketing, but in the mobile era are they perfectly optimised? From small websites on WordPress to corporate sites on the Kentico CMS and eCommerce portals, we are as driven by the user experience as we are by how they look and how they read. So talk to our digital guys about designing your website for the future of mobile.

Digital - Services

SEM (Search Engine Marketing)
If you’re looking for more exposure online, think about search engine marketing. It takes specialist techniques to generate the best results and we love nothing more than challenging ourselves to get you the highest possible returns on your investment. Let us combine short-copy ads with valuable content and watch the transformation.

SEO
If you want to improve your online rating, you need search engine optimisation, which is all about generating good content. But where to start? We’ll audit your website and your competitors’, build keyword lists, benchmark performance, create content for SEO and distribute this to improve results. Job done: visibility increased!

Social media
Can social media really work for business? We believe the answer is a resounding yes! We’ll show you how it can be used to reach out to audiences, enhance brand equity and drive leads. At an execution level, we can provide targeted ads across social networks, content creation and delivery as well as page creation and social apps. It’s all there for the taking – with our expertise, you can make it happen.

Data services
We all know where marketing campaigns would be without clean, qualified, accurate data. Which is why we offer a whole range of data services from purchasing or building lists to data cleansing and campaign analysis. Our data experts will help you achieve the targeting and insights that ensure campaign success.

Direct Marketing

Direct mail
We’ll help define your messages, design an eye-opening device, manage your data, and deliver your campaigns with speed, integrity and best practices to achieve the best possible results. And, because DM works best with email marketing and follow-up telemarketing, we can deploy those in an integrated campaign too.

Email marketing
Email marketing helps you extend customer value over the lifetime of your relationship by allowing you to adapt offers rapidly and personalise messages cost-effectively, making for more profitable conversations. Let our experts employ best-practice tactics to give you the results you really need.

Telemarketing
Today’s ROI demands mean that follow-through can never be missed. That’s why we offer end-to-end telemarketing that builds contact databases, follows up campaign leads and gets bums on seats for your events. In short, you’ll never miss a chance to convert opportunity into value.

Media and Advertising

Above the line (advertising)
There’s still nothing like big bang advertising to drive awareness. Which is why we work with local and national newspapers, magazine publishers and out-of-home display networks to plan your campaigns, ensure maximum exposure and deliver long-lasting impact.

Integrated campaigns
With a plethora of marketing media for your audiences to use, how do you ensure they’ll see and respond to your message? Integrated marketing campaigns. They yield many times the value of a standalone communication, so they’re the perfect way to get the most from your budget. And did you know, response rates to emails sent after direct mail are several times higher than without DM?

Media placement and buying
Buying the best spaces for your audience can make all the difference to campaign success. It’s a question of right time, right place, right price. So take advantage of our relationships with national, regional and industry media to negotiate the best deals for you.

Mobile

Integrated campaigns
With a plethora of marketing media for your audiences to use, how do you ensure they’ll see and respond to your message? Integrated marketing campaigns. They yield many times the value of a standalone communication, so they’re the perfect way to get the most from your budget. And did you know, response rates to emails sent after direct mail are several times higher than without DM?

Mobile apps (iOS and Android)
Wish you better understood your audiences? Mobile apps are the way to go if you want to deliver more value to your customers and get inside their heads. Our digital teams can help by building native and non-native apps on a range of mobile operating systems, including iOS (Apple), Android (Google) and Windows Mobile. Now you can start a more relevant customer conversation. Ready to go?

Responsive mobile websites
When your audiences are on the move, contact with your brand must be easy, fast and enjoyable. Consequently, all the websites and landing pages we build are ‘responsive’. Their layouts rearrange dynamically for a brilliant user experience whatever screen type they are using – from desktop to phone. That’s more brand engagement, more loyalty and more value for you!

Strategic and analytical

Analytics and reporting
Need support with the science of marketing? Perfect. We can help you with all things analytics so that you’ll rapidly improve marketing performance and efficiency. From ROI reporting to detailed campaign analysis, Google Analytics to multivariate testing, we know analytics can give you the kind of marketing effectiveness you’ve always dreamt of.

Data services
We all know where marketing campaigns would be without clean, qualified, accurate data. Which is why we offer a whole range of data services from purchasing or building lists to data cleansing and campaign analysis. Our data experts will help you achieve the targeting and insights that ensure campaign success.

Integrated campaigns
With a plethora of marketing media for your audiences to use, how do you ensure they’ll see and respond to your message? Integrated marketing campaigns. They yield many times the value of a standalone communication, so they’re the perfect way to get the most from your budget. And did you know, response rates to emails sent after direct mail are several times higher than without DM?

Lead generation
Is keeping your sales teams happy and feeding the top line keeping you up at night? Well, now you can rest easy. We regularly create, deliver and optimise lead-generation, lead-nurture and lead-scoring campaigns that deliver results.

SEO
If you want to improve your online rating, you need search engine optimisation, which is all about generating good content. But where to start? We’ll audit your website and your competitors’, build keyword lists, benchmark performance, create content for SEO and distribute this to improve results. Job done: visibility increased!

Social media
Can social media really work for business? We believe the answer is a resounding yes! We’ll show you how it can be used to reach out to audiences, enhance brand equity and drive leads. At an execution level, we can provide targeted ads across social networks, content creation and delivery as well as page creation and social apps. It’s all there for the taking – with our expertise, you can make it happen.

Strategic planning
At the heart of any marketing strategy is a business ambition. We can help you build marketing plans that will see you consistently deliver on your objectives. We don’t believe in fluff – big ideas with no substance. For our clients and us the focus is on business value. Which is why we write long- and short-term marketing plans that include thorough market analysis. The result? Your budget delivers more bang for your buck.