Crest Garden Ltd has been manufacturing garden products since 2013, bringing innovative ideas to the market and fast becoming a key player within the garden industry. It focuses on ranges with a real point of difference to make them stand out from the competition and was looking to establish the Kent & Stowe tool range as a stand-alone brand in a crowded marketplace.
It wanted a creative agency to help with everything from brand positioning and placement through to full launch collateral and following a successful creative pitch, supported by our credentials of working with the RHS, Oculus was selected.
Oculus undertook a branding workshop, working through different look and feels and market/brand comparisons to show how the Kent & Stowe brand could be impactful and aspirational whilst also combining tradition, heritage, passion, elite craftsmanship and durability.
We then art directed photoshoots to develop a variety of media for the brand launch. These included the website, www.kentandstowe.com (which we built with the Kentico CMS to ensure a scalable and customisable platform), a 32-page catalogue and point-of-sale stands and displays. The identity was worked throughout for that connected visual language to allow a strong, meaningful and cohesive brand placement.
Working alongside the Crest Garden marketing team, we helped deliver a hugely successful brand launch at Glee, the UK’s leading garden tradeshow.