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12Jun

‘Chronicles of a Head of Digital’ – 33

I don’t like to mention my charity work, but here you go… So, that was the weekend that was. Two days sat in a tent in a field full of youth football. I say youth, under 7’s to men’s. A full-on two-day fiesta of football for my local club, my...
26May

‘Chronicles of a Head of Digital’ – 32

So I’ve been doing a bit of data over here from the chair of power. I do a lot of data… Nothing too exhaustive, just a random pull across a variety of campaigns from the real world of the B2B sector. No sexy FMCG outbound or experiential, just B2B...
19May

‘Chronicles of a Head of Digital’ – 31

Time to pontificate about the importance of the big picture once again, wrapped around some personal anecdotes. It’s a bit of a continuation of previous posts about focusing on the right bits, and planning and stuff like that, but let’s broaden it...
12May

‘Chronicles of a Head of Digital’ – 30

So this week I thought a quick catch up on work events might be prudent. It’s been a while since I did a ‘what have I done this week’, so to give you all a welcome respite (unless I decide to write something later) from my pontificating on the world...
05May

‘Chronicles of a Head of Digital’ – 29

As with many things in life, as a society we will look back and see the wisdom of Craig David. Not just chilling on a Saturday after a full week of courting, but he also extolls the benefits of walking away. And this is important. Obviously you need to...
26Apr

‘Chronicles of a Head of Digital’ – 28

Following on from my recent article (Chronicles 22), I thought I’d do a spin from the other side of this whole explaining yourself malarkey. Just so I don’t seem to be so full of negs and digs. I am a very positive person. Some might venture that...
25Apr

‘Chronicles of a Head of Digital’ – 27

So many times in the past 20+ years of my working life has the old mantra #SmallSteps proved to be so true. From the olden days designing buildings to today making digital things, it’s all about taking a project and breaking it down to its essential...
21Apr

‘Chronicles of a Head of Digital’ – 26

Read a great little blog on creative briefs the other day on what can be missed https://mumbrella.com.au/important-part-brief-creative-agencies-missing-437782 and all that. Not wishing to just reiterate what you can read and claim as my own leading thoughts,...
03Feb

‘Chronicles of a Head of Digital’ – 23

Beware of focusing on the wrong things, which can happen all too often if you aren’t careful. You do not always need to go full bleed, glorious widescreen parallax technicolour to deliver comms. It’s the idea that needs to work first, not the visual....
27Jan

‘Chronicles of a Head of Digital’ – 22

In an agency work environment, when critiquing work, I really don’t like to hear: “I don’t like it” . This isn’t just because I am a grumpy old bugger, although that is usually true, it’s more to the point that subjective views do not get...