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03Feb

‘Chronicles of a Head of Digital’ – 23

Beware of focusing on the wrong things, which can happen all too often if you aren’t careful. You do not always need to go full bleed, glorious widescreen parallax technicolour to deliver comms. It’s the idea that needs to work first, not the visual....
27Jan

‘Chronicles of a Head of Digital’ – 22

In an agency work environment, when critiquing work, I really don’t like to hear: “I don’t like it” . This isn’t just because I am a grumpy old bugger, although that is usually true, it’s more to the point that subjective views do not get...
20Jan

‘Chronicles of a Head of Digital’ – 21

On a day of change, the day old Trumpy gets inaugurated as US president, I look back at what I have been up to this week. But before I do, let’s reflect on this president stuff, as I guess it’s potentially pretty seismic and it’s good to be topical...
06Dec

‘Chronicles of a Head of Digital’ – 20

As a new year approaches, what does a HoD from a little agency in the Shires predict for 2017? Are we in year 17 of #TheYearOfTheVideo? lol Well, having applied our various approaches, live jobs, done jobs, accounts, clients, sectors and brains to this...
25Nov

‘Chronicles of a Head of Digital’ – 17

So, it’s all about stimulating interest right? Getting a response. An interaction. Be that a click, a read, a follow, a like, a sale, whatever. That’s what this marketing/advertising game is all about. From this lowly article up to that global campaign,...
19Jan

Getting heard these days is hard enough…

Everyone else is shouting, advertising, posting and liking, talking, projecting, pushing, tweeting and so forth. And it’s everywhere all the time. That last bit is important. Everywhere all the time. So many people these days consume content on a variety...
30Oct

Take your marketing insight to the next level with Lead Forensics

At Oculus, we understand that without solid market insight you can’t deliver creative marketing solutions that resonate with your audience. And insight doesn’t stop there. Closely monitoring campaign performance is essential if you want your campaign’s...
07May

The changing face of eBay as retailers muscle in

As a typical girl who buys clothes and shoves them in her wardrobe for a few years still with the tags on, I’m all for selling my second-hand goods to try and make some extra cash. It’s a trait I’ve had for years, making my shopping habits carefree...