Marketing

Marketing

20Jan

‘Chronicles of a Head of Digital’ – 21

On a day of change, the day old Trumpy gets inaugurated as US president, I look back at what I have been up to this week. But before I do, let’s reflect on this president stuff, as I guess it’s potentially pretty seismic and it’s good to be topical...
06Dec

‘Chronicles of a Head of Digital’ – 20

As a new year approaches, what does a HoD from a little agency in the Shires predict for 2017? Are we in year 17 of #TheYearOfTheVideo? lol Well, having applied our various approaches, live jobs, done jobs, accounts, clients, sectors and brains to this...
05Dec

‘Chronicles of a Head of Digital’ – 19

That was the week that was… I almost slipped again, no Friday post. Meh. Busy. So here’s a summation of all that was on a Monday after the event. #BetterLateThanNever? 2 scoped sites optimised Two sites, one built and live, the other sitting in that...
25Nov

‘Chronicles of a Head of Digital’ – 18

As it’s been a while since I’ve done a regular ‘chronicles’ (forgetting the other one earlier), due to me living like #1D, i.e. on hiatus, I thought I’d do a quick update on the busy world of Furby’s to-do list. Forgetting the entirety of...
25Nov

‘Chronicles of a Head of Digital’ – 17

So, it’s all about stimulating interest right? Getting a response. An interaction. Be that a click, a read, a follow, a like, a sale, whatever. That’s what this marketing/advertising game is all about. From this lowly article up to that global campaign,...
31Mar

Push it into #discomfort

Some mantra’s transcend time, some hold up whenever you are living. A prime example to keep freshness in your approach to life and work was wonderfully, memorable and coherently put into verse in 1986 by Salt-N-Pepa and goes as follows: Ah, push it,...
11Mar

it is #discomfort

The art of taking yourself away from your comfort zone to do something new, something better. An important mantra, and one to reap rewards from. In terms of marketing, very important. Today we live in a ‘always on’ society, smart phones, desktops,...
08Jan

Animated video creates instant standout for Aston Mead

Oculus has worked closely with award-winning home-counties estate agency Aston Mead, rebranding the company to help create standout in this fiercely competitive sector. This ambitious company is always looking for impactful ways to engage with its audience...
19Nov

Oculus’ strong marketing video concept helps get the Drag-n-Vu name out there

Network Critical is a leading designer and manufacturer of network access solutions for the security and network management marketplace, with a global presence via its network of channel partners. Oculus had already been updating the brand and designing...
28Oct

Promotional video enhances the ZTE Blade series marketing campaign

ZTE UK, a subsidiary of China-based telecommunications equipment and network solutions provider ZTE Corporation, aims to become a top-3 handset provider in the UK and Europe. It asked Oculus to create a suite of marketing materials to help drive the Europe-wide...