Marketing

Marketing

26May

‘Chronicles of a Head of Digital’ – 32

So I’ve been doing a bit of data over here from the chair of power. I do a lot of data… Nothing too exhaustive, just a random pull across a variety of campaigns from the real world of the B2B sector. No sexy FMCG outbound or experiential, just B2B...
12May

‘Chronicles of a Head of Digital’ – 30

So this week I thought a quick catch up on work events might be prudent. It’s been a while since I did a ‘what have I done this week’, so to give you all a welcome respite (unless I decide to write something later) from my pontificating on the world...
26Apr

‘Chronicles of a Head of Digital’ – 28

Following on from my recent article (Chronicles 22), I thought I’d do a spin from the other side of this whole explaining yourself malarkey. Just so I don’t seem to be so full of negs and digs. I am a very positive person. Some might venture that...
21Apr

‘Chronicles of a Head of Digital’ – 26

Read a great little blog on creative briefs the other day on what can be missed https://mumbrella.com.au/important-part-brief-creative-agencies-missing-437782 and all that. Not wishing to just reiterate what you can read and claim as my own leading thoughts,...
20Jan

‘Chronicles of a Head of Digital’ – 21

On a day of change, the day old Trumpy gets inaugurated as US president, I look back at what I have been up to this week. But before I do, let’s reflect on this president stuff, as I guess it’s potentially pretty seismic and it’s good to be topical...
06Dec

‘Chronicles of a Head of Digital’ – 20

As a new year approaches, what does a HoD from a little agency in the Shires predict for 2017? Are we in year 17 of #TheYearOfTheVideo? lol Well, having applied our various approaches, live jobs, done jobs, accounts, clients, sectors and brains to this...
05Dec

‘Chronicles of a Head of Digital’ – 19

That was the week that was… I almost slipped again, no Friday post. Meh. Busy. So here’s a summation of all that was on a Monday after the event. #BetterLateThanNever? 2 scoped sites optimised Two sites, one built and live, the other sitting in that...
25Nov

‘Chronicles of a Head of Digital’ – 18

As it’s been a while since I’ve done a regular ‘chronicles’ (forgetting the other one earlier), due to me living like #1D, i.e. on hiatus, I thought I’d do a quick update on the busy world of Furby’s to-do list. Forgetting the entirety of...
25Nov

‘Chronicles of a Head of Digital’ – 17

So, it’s all about stimulating interest right? Getting a response. An interaction. Be that a click, a read, a follow, a like, a sale, whatever. That’s what this marketing/advertising game is all about. From this lowly article up to that global campaign,...
31Mar

Push it into #discomfort

Some mantra’s transcend time, some hold up whenever you are living. A prime example to keep freshness in your approach to life and work was wonderfully, memorable and coherently put into verse in 1986 by Salt-N-Pepa and goes as follows: Ah, push it,...