Digital

Digital

26Apr

‘Chronicles of a Head of Digital’ – 28

Following on from my recent article (Chronicles 22), I thought I’d do a spin from the other side of this whole explaining yourself malarkey. Just so I don’t seem to be so full of negs and digs. I am a very positive person. Some might venture that...
25Apr

‘Chronicles of a Head of Digital’ – 27

So many times in the past 20+ years of my working life has the old mantra #SmallSteps proved to be so true. From the olden days designing buildings to today making digital things, it’s all about taking a project and breaking it down to its essential...
21Apr

‘Chronicles of a Head of Digital’ – 26

Read a great little blog on creative briefs the other day on what can be missed https://mumbrella.com.au/important-part-brief-creative-agencies-missing-437782 and all that. Not wishing to just reiterate what you can read and claim as my own leading thoughts,...
27Jan

‘Chronicles of a Head of Digital’ – 22

In an agency work environment, when critiquing work, I really don’t like to hear: “I don’t like it” . This isn’t just because I am a grumpy old bugger, although that is usually true, it’s more to the point that subjective views do not get...
20Jan

‘Chronicles of a Head of Digital’ – 21

On a day of change, the day old Trumpy gets inaugurated as US president, I look back at what I have been up to this week. But before I do, let’s reflect on this president stuff, as I guess it’s potentially pretty seismic and it’s good to be topical...
06Dec

‘Chronicles of a Head of Digital’ – 20

As a new year approaches, what does a HoD from a little agency in the Shires predict for 2017? Are we in year 17 of #TheYearOfTheVideo? lol Well, having applied our various approaches, live jobs, done jobs, accounts, clients, sectors and brains to this...
05Dec

‘Chronicles of a Head of Digital’ – 19

That was the week that was… I almost slipped again, no Friday post. Meh. Busy. So here’s a summation of all that was on a Monday after the event. #BetterLateThanNever? 2 scoped sites optimised Two sites, one built and live, the other sitting in that...
25Nov

‘Chronicles of a Head of Digital’ – 18

As it’s been a while since I’ve done a regular ‘chronicles’ (forgetting the other one earlier), due to me living like #1D, i.e. on hiatus, I thought I’d do a quick update on the busy world of Furby’s to-do list. Forgetting the entirety of...
25Nov

‘Chronicles of a Head of Digital’ – 17

So, it’s all about stimulating interest right? Getting a response. An interaction. Be that a click, a read, a follow, a like, a sale, whatever. That’s what this marketing/advertising game is all about. From this lowly article up to that global campaign,...
19Aug

‘Chronicles of a Head of Digital’ – 16

Following up from my last Chronicle, the launch of the website, I thought I’d expand upon a certain part of the project. The design bit – or more accurately, the concepts bit. #Layers Having sat through hours of strategy and planning, we entered the...