Digital

Digital

12Jun

‘Chronicles of a Head of Digital’ – 33

I don’t like to mention my charity work, but here you go… So, that was the weekend that was. Two days sat in a tent in a field full of youth football. I say youth, under 7’s to men’s. A full-on two-day fiesta of football for my local club, my...
26May

‘Chronicles of a Head of Digital’ – 32

So I’ve been doing a bit of data over here from the chair of power. I do a lot of data… Nothing too exhaustive, just a random pull across a variety of campaigns from the real world of the B2B sector. No sexy FMCG outbound or experiential, just B2B...
19May

‘Chronicles of a Head of Digital’ – 31

Time to pontificate about the importance of the big picture once again, wrapped around some personal anecdotes. It’s a bit of a continuation of previous posts about focusing on the right bits, and planning and stuff like that, but let’s broaden it...
12May

‘Chronicles of a Head of Digital’ – 30

So this week I thought a quick catch up on work events might be prudent. It’s been a while since I did a ‘what have I done this week’, so to give you all a welcome respite (unless I decide to write something later) from my pontificating on the world...
05May

‘Chronicles of a Head of Digital’ – 29

As with many things in life, as a society we will look back and see the wisdom of Craig David. Not just chilling on a Saturday after a full week of courting, but he also extolls the benefits of walking away. And this is important. Obviously you need to...
26Apr

‘Chronicles of a Head of Digital’ – 28

Following on from my recent article (Chronicles 22), I thought I’d do a spin from the other side of this whole explaining yourself malarkey. Just so I don’t seem to be so full of negs and digs. I am a very positive person. Some might venture that...
25Apr

‘Chronicles of a Head of Digital’ – 27

So many times in the past 20+ years of my working life has the old mantra #SmallSteps proved to be so true. From the olden days designing buildings to today making digital things, it’s all about taking a project and breaking it down to its essential...
21Apr

‘Chronicles of a Head of Digital’ – 26

Read a great little blog on creative briefs the other day on what can be missed https://mumbrella.com.au/important-part-brief-creative-agencies-missing-437782 and all that. Not wishing to just reiterate what you can read and claim as my own leading thoughts,...
27Jan

‘Chronicles of a Head of Digital’ – 22

In an agency work environment, when critiquing work, I really don’t like to hear: “I don’t like it” . This isn’t just because I am a grumpy old bugger, although that is usually true, it’s more to the point that subjective views do not get...
20Jan

‘Chronicles of a Head of Digital’ – 21

On a day of change, the day old Trumpy gets inaugurated as US president, I look back at what I have been up to this week. But before I do, let’s reflect on this president stuff, as I guess it’s potentially pretty seismic and it’s good to be topical...